Land Promotion

How best to promote land through the planning system.

 

The process can be very long and expensive with many challenges to overcome so it requires commitment to see it through to a successful conclusion.

 

Consultation:

We work closely with various consultants to consider the  potential of any given site and prepare development appraisals to assess viability.


Collaboration:

If Greenfield there may be several landowners involved and they need to agree to a joint approach to the planning process.


Understanding the planning constraints:

These can include traffic impact, availability of a suitable access and services, delivery of sustainable drainage solutions, environmental impact (biodiversity and protected species need careful consideration), flood risk, archaeology and topography.

 

Methods of Land Promotion:

The landowner may decide to fund the project him/herself otherwise they bring on board an experienced developer or land promoter with the resources and experience to deliver the land with a meaningful planning permission. The options therefore are:

 

a. Self-promotion: appointing a team to achieve a successful outcome. We can assist with this and project manage the process.

 

Most owners do not want to take the risk and incur the cost of seeking planning permission which is very costly and the outcome is uncertain so typically a specialist is appointed to promote the land. The choices are broadly:

 

b. Option to Purchase: quite often this is offered by a house-builder so they can increase their own housing stock. On grant of planning permission, they have the right to  exercise their option once planning is granted and the value is agreed between the parties or a third party valuer if they cannot agree.

 

c. Promotion Agreement: a specialist land promoter is appointed to deliver planning permission in similar fashion to a house builder but  the land is sold in the open market so the sale is transparent to the highest bidder.

 

d. Hybrid Agreement: An option to purchase but the house-builder is required to sell some of the land in the open market to benchmark the land value which removes the conflict of having to agree land value when exercising the option. This type of agreement is only suitable on larger sites that can be sold in part but still retains enough land for the house builder to purchase at the benchmarked land value.

 

e. Other Agreements: Joint ventures and conditional contracts can also be advised upon.

 

Section 106:

This is the Planning Agreement with the local planning authority that sets out the contributions they require if planning consent is to be granted. This will contain requirements such as affordable housing, perhaps highway improvement, equipped or open play areas, capital contributions to cover infrastructure, education, and maintenance of open spaces etc.

 

Community infrastructure Levy (CIL)

This is a ”tax” levied on the development to mitigate its impact on the wider area particularly the extra traffic generation and services in general.

 

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process

There are several stages in the process, some of which can be quite lengthy:


Consultation:

We work closely with various consultants to consider the  potential of any given site and prepare development appraisals to assess viability.


Collaboration:

If Greenfield there may be several landowners involved and they need to agree to a joint approach to the planning process.


Understanding the planning constraints:

These can include traffic impact, availability of services, delivery of sustainable drainage solutions, environmental impact (biodiversity and protected species need careful consideration), flood risk, archaeology and topography.


Section 106:

This is the Planning Agreement with the local planning authority that sets out the contributions they require if planning consent is to be granted. This will contain requirements such as affordable housing, perhaps highway improvements, surface water attenuation, play areas, perhap capital contributions to cover infrastructure, education, and maintenance of open spaces etc.

 

Community infrastructure Levy (CIL) is a tax levied on the development to mitigate its impact on the wider area particularly the extra traffic generation and load onto services in general


How best to promote land through the planning system.

 

The process can be very long and expensive with many challenges to overcome so it requires commitment to see it through to a successful conclusion. In the case of multiple ownerships, it important that parties collaborate to achieve a successful outcome.

 

Methods of Land Promotion:

The landowner may decide to fund the project him/herself otherwise they bring on board an experienced developer or land promoter with the resources and experience to deliver the land with a meaningful planning permission. The options therefore are:

 

a. Self-promotion:

appointing a team to achieve a successful outcome. We can assist with this and manage the process.

 

Most owners do not want to take the risk and incur the cost of seeking planning permission which is very costly and the outcome is uncertain so typically a specialist is appointed to promote the land. The choices are broadly:

 

b. Option to Purchase: quite often this is offered by a house-builder so they can increase their own housing stock. On grant of planning permission, they have the right to  exercise their option once planning is granted and the value is agreed between the parties or a third party valuer if they cannot agree.

 

c. Promotion Agreement: a specialist land promoter is appointed to deliver planning permission in similar fashion to a house builder but  the land is sold in the open market so the sale is transparent to the highest bidder.

 

d. Hybrid Agreement: An option to purchase but the house-builder is required to sell some of the land in the open market to benchmark the land value which removed the conflict of having to agree land value. This type of agreement is only suitable on larger sites than can be sold in part but still retains enough land for the house builder to purchase at valuation.

 

Consultation:  We work closely with various consultants to consider the  potential of any given site and prepare development appraisals to assess viability. The best method of promotion varies from site to site and we can advise on this.


Collaboration: If Greenfield there may be several landowners involved and they need to agree to a joint approach to the planning process.


Understanding the planning constraints: These can include traffic impact, availability of services, delivery of sustainable drainage solutions, environmental impact (biodiversity and protected species need careful consideration), flood risk, archaeology and topography.


Section 106: This is the Planning Agreement with the local planning authority that sets out the contributions they require if planning consent is to be granted. This will contain requirements such as affordable housing, perhaps highway improvements, surface water attenuation, play areas, perhaps capital contributions to cover infrastructure, education, and maintenance of open spaces etc.

 

Community infrastructure Levy (CIL) is a tax levied on the development to mitigate its impact on the wider area particularly the extra traffic generation and load onto services in general.

 

© 2022 Cowan Land. All Rights Reserved.

Privacy Policy